live cycle
01Antwerpen2026
Decoster Brewery — Heritage rebrand & DTC store
- Brand
- Commerce
- Engineering
v 07.04 — 16.04.2026Studio in Berchem, BENL · FR · EN
A digital practice,
run in cycles
Built in Antwerp, shipped in fortnights.
iterate is a small Belgian studio for European teams that prefer compounding gains over launch-day fireworks. We design, ship and refine software in 14-day loops — instrumented from day one, re-shaped every fortnight.
47.2%median engagement lift
14dship cadence, locked
€4.8Mproduct spend tracked
06ongoing client loops
iteration log
live · cycle 142- v0.7.1Onboarding ledger refactorDecoster Breweryshipped
- v0.7.2Quote engine — second passHoogspanningshipped
- v0.7.3Booking flow A/BMaison Verhaegenin review
- v0.7.4Tariff calculator v2Hoogspanningin review
- v0.8.0Inbox triage co-pilotAtlas Maritimedrafting
now draftingpaired pull · 2 reviewers
StrategyProduct DesignBrand SystemsFrontend EngineeringBackend & APIResearchDesign OpsWorkshopsStrategyProduct DesignBrand SystemsFrontend EngineeringBackend & APIResearchDesign OpsWorkshops
GentAntwerpenBrusselMechelenLeuvenHasseltLiègeNamurBruggeGentAntwerpenBrusselMechelenLeuvenHasseltLiègeNamurBrugge
Manifest
We don’t deliver projects.
We deliver loops.
Most studios sell you a launch. The Gantt chart ends; the work ossifies; the codebase quietly rots. We work the opposite way.
Every engagement runs as a continuous cycle of evidence and craft: a fortnightly loop of diagnose, sketch, ship, measure, refine. The product is alive when we hand it back.
— Maïté Vandenbroucke, founder
01 / Cadence
A single product working session every fortnight. No more, no fewer. Calendars stay quiet, the work stays loud.
02 / Evidence
Telemetry from sprint zero. We refuse to debate features without numbers in the room.
03 / Restraint
Small teams. Sharper choices. We will say no on your behalf.
Selected work
Six loops, currently in flight.
02Brussel2026
Hoogspanning — Real-time tariff data platform
- Product
- Frontend
03Knokke-Heist2025
Maison Verhaegen — Booking system, three properties
- Strategy
- Design
04Antwerpen2025
Atlas Maritime — Port logistics control room
- Research
- Product
- Engineering
05Limburg2025
Sint-Gerlach Klinieken — Patient intake redesign
- Research
- Design
06Hageland2024
Veldwerk Coop — Agricultural marketplace
- Product
- Frontend
- API
Capabilities
Built like a product team, paid like a studio.
Strategy, design, engineering and research as one practice — embedded with your team for as long as the loop runs.
this fortnight · auto-rankedsignal ↓
- shipCheckout abandonment fix92.0
- reviewTariff calculator polish71.0
- spikeInline search rerank58.0
- designPatient intake step 364.0
- opsAccessibility audit pass49.0
01
The intelligent backlog
We re-prioritise weekly against measured signal. The roadmap moves; the deadline does not.
kick-off prompt · cycle 142
brief
02
Ambient discovery
Always-on user research feeds the brief. We field interviews while engineering ships.
fortnight 142 · day 06 / 14live
Decoster
Hoogspanning
Maison V.
Atlas Mar.
Veldwerk
Hoogspanningtelemetry threshold passed
03
Live status, no theatre
One canvas with real progress, real risk, real telemetry. No status decks.
live metric stream · last 14 daysupdating
+47.2%median engagement liftDecoster
−38.4%checkout abandonmentMaison V.
12.1×tariff queries / dayHoogspanning
€4.8Mtracked product spendAtlas Mar.
+18 ptsNPS, six monthsSint-Gerlach
98shipped cycles, all teamsiterate
0missed fortnight shipsiterate
+47.2%median engagement liftDecoster
−38.4%checkout abandonmentMaison V.
12.1×tariff queries / dayHoogspanning
€4.8Mtracked product spendAtlas Mar.
+18 ptsNPS, six monthsSint-Gerlach
98shipped cycles, all teamsiterate
0missed fortnight shipsiterate
engagement composite · all clients+18.6 pts
04
Compounding gains
Six clients, ninety-eight cycles, the same metric model. We watch the lines bend together.
The loop
Five moves. On repeat. Forever.
- 01 · days 01 — 14
Diagnose
Field interviews, system audit, two-week truth-finding sprint.
- 02 · days 15 — 21
Sketch
Lo-fi prototypes against the actual workflow. Friction maps drawn in pencil.
- 03 · days 22 — 35
Ship
Fortnightly deploys, instrumented from line one. Telemetry is non-negotiable.
- 04 · days 36 — 42
Measure
Behavioural data + qualitative pulse. We disagree with our previous selves on purpose.
- 05 · ongoing
Refine
Re-brief. Re-rank. Run the loop again. Compounding wins, not heroic launches.
The studio
Five people. Three languages. One loop.
We will never be a forty-person agency. We hire one human per year, mentor them slowly, and put them on real client work in week two.
01 · Gent
Maïté Vandenbroucke
Founder · Strategyspeaks NL · FR · EN02 · Antwerpen
Lukas Decoster
Engineering Leadspeaks NL · EN03 · Brussel
Camille Verhaegen
Design Directorspeaks FR · NL · EN04 · Leuven
Joren Mertens
Senior Product Designerspeaks NL · EN · DE05 · Mechelen
Senne Geens
Research Leadspeaks NL · EN06Where we work
Built in Berchem.
Working across the Benelux, the DACH region, and Paris.
The studio sits in a quiet street off the Berchem station, ten minutes from the centre of Antwerp. We work in person on Mondays, async the rest of the week, and meet our clients in their offices once a fortnight — in Brussels, Ghent, Amsterdam, Paris or Cologne, depending on the loop.
StudioMimosastraat 16
2600 Berchem · België
2600 Berchem · België
Emailhello@it-erate.be
LanguagesNederlands · Français · English
VATBE 0789.412.601
Established2019
Cycles shipped098
Start a cycle
Tell us what’s slowing the loop down.
We respond to every inbound within two working days, with a written first-take and a 20-minute call slot. No discovery decks, no questionnaire forms.
Directhello@it-erate.be
StudioMimosastraat 16, Berchem
Loop start14 days from sign-off
Engagement3 to 9 months, retainer-based