In development
01GameiOS · Android · Web
Latchline
Swing through a neon city at night as a tiny spark-bot on a light-tether. One button, one shared daily course.
- Unity
Iterate BVStudio in Berchem, AntwerpNL · EN
Apps, games and software,
built in loops
Made in Berchem, shipped to the App Store.
Iterate is a small Belgian studio. We build our own games for iOS and Android and productivity apps for the web. We also build software for clients, in the same short cycles of shipping, measuring and refining. Led by a developer with more than twenty years of experience.
20+years building software
1 + 1founder and engineer
02product lines: games, productivity
05services for clients
product pipeline
live · 03- 01PrototypeLatchlinebuilding
- 02TestFlight betaLatchlinenext
- 03App Store reviewLatchlinenext
- 04ReleaseLatchlinenext
- 05PrototypeSpinlinebuilding
now buildinggames · productivity
iOS & mobile appsReact & React NativeMicrosoft .NETGame developmentAgentic engineeringWeb & full-stackConsultingArchitectureiOS & mobile appsReact & React NativeMicrosoft .NETGame developmentAgentic engineeringWeb & full-stackConsultingArchitecture
iOSiPadOSmacOSSwiftSwiftUITestFlightApp StoreWebiOSiPadOSmacOSSwiftSwiftUITestFlightApp StoreWeb
Manifest
We don’t ship launches.
We ship loops.
A launch is where most software starts to decay. The plan ends, the code freezes, the product stops learning. We prefer to keep going.
Our own apps and the work we do for clients run the same cycle: build, ship, measure, refine, repeat. Every round makes the next one cheaper.
Ian De Herdt, founder
01 / Cadence
Small, frequent releases. Every one of them usable, every one of them measured.
02 / Evidence
Decisions follow what people actually do in the product, not what we hoped they would do.
03 / Restraint
A founder and one engineer. Fewer things, finished properly.
Products
Our own games and productivity apps.
We build for ourselves first. What we learn shipping our own apps is what we bring to client work.
In development
02GameiOS · Android · Web
Spinline
Roll a small spark-bot along neon track through a city at night, and flip it through the air. One button, one shared daily track.
- Unity
In development
03ProductivityWeb
RTA invest
A custom portfolio management app.
Services
The same team, for your product.
Next to our own products we take on a limited number of client projects. You work directly with the people who write the code.
release checklist · auto-rankedpriority ↓
- betaTestFlight build92.0
- swiftuiHome Screen widget71.0
- storekitStoreKit subscriptions58.0
- a11yVoiceOver pass64.0
- l10nDutch localisation49.0
01
iOS & mobile apps
Native iOS, iPadOS and macOS apps in Swift and SwiftUI, and cross-platform apps in React Native, from first prototype to App Store release.
agent task
task
02
Agentic engineering
AI agents that do real work inside your systems, with clear boundaries, review steps and measurable output.
release board · day 06 / 14live
frontend
api
database
auth
infra
previewpreview deploy ready
03
Web & full-stack
Web applications in React, APIs and back-ends in Microsoft .NET, built to be maintained long after the first release.
studio factsiterate
20+years building softwarefounder
1 + 1founder and engineerteam
05service linesiterate
iOS · Android · webplatforms we ship onstack
NL · ENworking languagesstudio
20+years building softwarefounder
1 + 1founder and engineerteam
05service linesiterate
iOS · Android · webplatforms we ship onstack
NL · ENworking languagesstudio
code health · review → refactorillustration
04
Consulting & architecture
Architecture reviews, code audits and technical direction, backed by more than twenty years of building software.
core loop · level 01score 000
prototype → playtest → tune → ship60 fps target
05
Game development
Mobile games from concept to launch: gameplay prototypes, core loops and live updates.
Clients
Who we’ve built for.
From telecom and energy to public safety and logistics. Clients we haven’t been cleared to name are described instead.
- 01MemoriiRetail
- 02RTA-constructConstruction
- 03RTA-investReal estate
- 04Space CowboyIT services
- 05IndicoIT services
- 06A Belgian telecom operatorTelecom
- 07A European energy infrastructure groupEnergy
- 08A public transport operatorPublic transport
- 09A Belgian IT services groupIT services
- 10An international logistics groupLogistics
- 11A Belgian police forcePublic safety
- 12A Belgian fire and rescue servicePublic safety
- 13A public-sector IT organisationGovernment IT
The loop
Five moves. On repeat.
- 01
Explore
Understand the problem and the people who have it. A short, honest look before anything gets built.
- 02
Prototype
The smallest playable or usable version, in front of real users as early as possible.
- 03
Ship
Small releases, instrumented from the first build. TestFlight, App Store, production.
- 04
Measure
Usage data and direct feedback. We check what actually changed.
- 05
Refine
Re-rank, adjust, run the loop again. Steady gains over big-bang launches.
The studio
One founder. One engineer. No hand-offs.
Iterate stays small on purpose. The person you talk to is the person who builds it.
Founder · Developer · Berchem
Ian De Herdt
Ian De Herdt has been building software professionally for more than twenty years, across mobile, web and back-end systems. Iterate is where that experience goes into our own products and into a small number of client projects.
Day to day the studio is two people: Ian De Herdt and one engineer. No account managers, no hand-offs.
+ 1 engineer
07Where we work
Built in Berchem.
Shipping to the App Store, working with clients in Belgium and beyond.
Iterate BV is based at the Mimosastraat in Berchem, Antwerp. We work in Dutch and English, on site when it helps and remote when it doesn’t.
StudioIterate BV
Mimosastraat 16
2600 Berchem · BE
Mimosastraat 16
2600 Berchem · BE
LanguagesNederlands · English
VATBE 0655.847.781
TeamFounder + 1 engineer
Start a project
Tell us what you want to build.
An app, a game, an agent or a second opinion on your architecture. Send a short brief and the founder replies directly.
Directian.deherdt@it-erate.be
StudioMimosastraat 16, Berchem
LanguagesNederlands · English
VATBE 0655.847.781